PRIVACY POLICY

PRIVACY POLICY

Last updated: April 2026

This Privacy Policy sets out how Sector Apparel cc t/a Fox Racing South Africa ("we", "us", "our") collects, uses, stores, and protects personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African legislation.

We are committed to protecting your privacy and handling your personal information responsibly. We may update this policy from time to time — please check this page periodically for changes.

1. INFORMATION OFFICER

In terms of POPIA, we have designated an Information Officer who is responsible for ensuring compliance with this policy and POPIA. You may contact our Information Officer at:

Sector Apparel cc t/a Fox Racing South Africa
4th Floor San Angelo Building, 218 Matthews Meyiwa Rd, Durban, 4001
Email: shop@foxracing.co.za

You may also lodge a complaint with the Information Regulator of South Africa:
Website: www.inforegulator.org.za
Email: inforeg@justice.gov.za

2. WHAT PERSONAL INFORMATION WE COLLECT

We may collect the following personal information:

  • Name and surname
  • Contact details including email address, phone number, and physical/delivery address
  • Billing information (processed securely via Shopify Payments — we do not store full card details)
  • Account login credentials (if you create an account)
  • Order history and purchase preferences
  • Demographic information such as postcode, preferences, and interests
  • Device and browsing data collected via cookies and analytics tools (see Section 5)
  • Information you provide via surveys, competitions, or customer service interactions

3. WHY WE COLLECT YOUR INFORMATION (PURPOSE OF PROCESSING)

We collect and use your personal information for the following purposes:

  • Processing and fulfilling your orders
  • Managing your customer account
  • Sending transactional communications (order confirmations, shipping updates)
  • Sending marketing and promotional communications, where you have opted in or where permitted by law
  • Improving our website, products, and services
  • Conducting market research and customer satisfaction surveys
  • Complying with legal obligations
  • Fraud prevention and security

We will not process your personal information for purposes incompatible with those listed above without your consent.

4. SHARING YOUR PERSONAL INFORMATION

We do not sell your personal information. We may share it with trusted third parties only where necessary to deliver our services, including:

  • Shopify Inc. — our e-commerce platform provider (data may be processed outside South Africa)
  • Klaviyo — email and SMS marketing platform (data may be processed outside South Africa)
  • Google (GA4, Google Ads) — website analytics and advertising
  • Meta (Facebook/Instagram Ads) — advertising and retargeting
  • Judge.me — product review platform
  • Courier and logistics partners — for order fulfilment and delivery
  • Payment processors — for secure transaction processing
  • Legal and regulatory authorities — where required by law

Where personal information is transferred outside South Africa, we take reasonable steps to ensure it is protected to a standard comparable to POPIA.

5. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to improve your browsing experience and to support our marketing and analytics activities. The main cookies we use include:

  • _shopify_session, _shopify_y, _shopify_fs — Shopify session and visitor tracking
  • cart, cart_sig, cart_ts — Shopping cart functionality
  • _ga, _gid, _gat — Google Analytics (GA4) — website traffic and behaviour analysis
  • _fbp, _fbc — Meta Pixel — advertising and retargeting
  • klaviyo_* — Klaviyo — email marketing tracking
  • _hjid, _hjSession* — Hotjar (if active) — session recording and heatmaps

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. Where required by law, we will request your consent before placing non-essential cookies.

6. SECURITY

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure. These include SSL/TLS encryption, access controls, and secure hosting via Shopify's infrastructure. While we take reasonable precautions, no method of transmission over the internet is 100% secure.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Order and transaction records are typically retained for a minimum of 5 years in line with South African tax and accounting requirements. Marketing data is retained until you unsubscribe or request deletion.

8. YOUR RIGHTS UNDER POPIA

As a data subject under POPIA, you have the right to:

  • Access — request a copy of the personal information we hold about you
  • Correction — request that inaccurate or incomplete information be corrected
  • Deletion — request that your personal information be deleted, subject to legal retention obligations
  • Objection — object to the processing of your personal information for direct marketing purposes
  • Withdrawal of consent — where processing is based on consent, you may withdraw it at any time
  • Complaint — lodge a complaint with the Information Regulator (see Section 1)

To exercise any of these rights, please contact us at shop@foxracing.co.za. We will respond within a reasonable time and in accordance with POPIA requirements.

9. DIRECT MARKETING

We may send you promotional communications about our products, offers, and events. You can opt out at any time by:

Opting out of marketing will not affect transactional communications related to your orders.

10. LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. CHILDREN'S PRIVACY

Our website is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

13. CONTACT US

For any privacy-related queries or to exercise your rights, please contact:

Sector Apparel cc t/a Fox Racing South Africa
4th Floor San Angelo Building, 218 Matthews Meyiwa Rd, Durban, 4001
Email: shop@foxracing.co.za